COURSE DESCRIPTION.
In this well-designed course, you will benefit a wide range of digital learning from the basics of digital marketing to professional terminology, uses, and methods of execution.
As a learner you will get information about digital realities, to help develop an understanding of the scope of social media in today’s world. You will learn about the ways in which this media is consumed, and its impact on society, individuals, brands, and companies.
We’ll teach you how to carry out a marketing strategy with a clear objective. Understanding the spectrum of possible marketing objectives available is a key focus of this training. To this effect, we will help you get to know in-depth the business you want to promote, to be able to make informed decisions about the audience you wish to impact with your communications, and the best way to do so.
You will also learn how to segment and target this audience by constructing a clear profile of who to direct advertising at to achieve optimum results.
In summary, you will be taught a step-by-step approach to marketing strategy, giving you the tools to create a precise and successful online marketing campaign.
We will provide you with all of the knowledge and skills necessary for executing a campaign on our partners’ primary platforms, including X, LinkedIn, Snapchat, Tik Tok, and Meta.
We’ll leave you with some tips and tools for your first job interview in the field, and help you build a successful CV/resume on LinkedIn to help you catch the attention of recruiters.
Course Features
- Lectures 16
- Quizzes 0
- Duration 3 hours
- Skill level All levels
- Language English
- Students 273
- Assessments Yes
Curriculum
- 3 Sections
- 16 Lessons
- 4 Weeks
- MODULE 1: Digital Marketing Global Context.In this module, the learners will understand meanings of important words in digital marketing space. Further they will access and learn statistics, data, and information about social media consumption, the global impact of digital advertising, internet usage time, as well as information about several different platforms. This will help students understand the magnitude of the internet. Additionally, we will introduce you to the world of digital advertising. You will learn the basic elements necessary to start thinking about a marketing strategy and properly execute an advertising campaign.11
- 0.0LESSON 1: Introduction to Digital Marketing.
- 0.1LESSON 2: History of the internet.
- 0.2LESSON 3: Digital Marketing-Global Investments
- 0.3LESSON 4: Social Media Impact
- 0.4LESSON 5: Lack of Field Professionals.
- 0.5LESSON 6: The Democracy Of Modern Advertising.
- 0.6LESSON 7: Target Audience Segmentation.
- 0.7LESSON 8: Positioning Your Business.
- 0.8LESSON 9: SMART Goals.
- 0.9LESSON 10: Understanding Consumer Funnels.
- 0.10LESSON 11: Key Performance Indicators (KPI)
- MODULE 2: Digital Marketing Audiences.In this module, the students will learn different segments of audiences based on diverse preferences, age, online sphere of understanding. This segments can be influenced also by location, interests and also gender. and3
- MODULE 3: Brand PersonalityIn this module, the learners will be able to understand Brand Communication and Consistency: Importance of maintaining consistency in brand personality across all touchpoints, including marketing campaigns, social media, customer service, and product/service delivery.2
