COURSE DESCRIPTION
In this course, the learners will be able to explore and understand the essentials and basics of event management. Further, one would be able to know and understand the aspects of the field of events that lead to a strong foundation for success including the points below.
- Event Infrastructure: This is the essential element that makes up an event, and without them, the event would not exist. These elements include core people, core concept, core talent, and core structure.
- Core Concept: This is a term that is used to give meaning to various major categories of events and an underlying ethos. This is what differentiates the different categories in events. The core concept generally plants the seed and then the event that grows can vary in terms of shape and size.
- Core People: These are the people who influence the audience to reach the desired outcome in terms of the clients’ brand and the goals they have set forward. These could be people who are performing, acting, or participating in the rental event space in order to create the desired impact. The audience comes to an event to interact with these people and gain knowledge. The core people should have personalities that represent the brand well and match the energy and aesthetic you want your audience to experience.
- Core Talent: In every event category, you have core talent that attracts and influences your audience based on their specific expertise, knowledge, or reputation. For example, if you have a musician, you can have different types of concert venues Downtown LA & types of audiences attracted to the event based on the talent of the performer and the genre of music. You will create different variations within the event category if you are hosting a classical music concert versus a hip-hop concert.
- Core Structure: From a marketing point of view, knowing whether there is a formal or informal organization to manage the event is important to take note of. For example, if you are looking for a corporate event venue in Long Beach to host an event, you will want to know if you will take the lead on organizing the entire day or if there is an on-site team to assist you. These two scenarios look very different in terms of preparation and execution plan.
- Event Venue Management: It’s when a person or persons is designated by the venue to manage the venue during and in relation to the show.
- Floor Plan: This is the layout of the event space, including the location of booths, stages, and other facilities.
Course Features
- Lectures 6
- Quizzes 0
- Duration 45 hours
- Skill level All levels
- Language English
- Students 213
- Assessments Yes
Curriculum
- 2 Sections
- 6 Lessons
- 4 Weeks
Expand all sectionsCollapse all sections
- MODULE 1: Introduction to Events ManagementLearning Outcomes Having completed this module you will be able to: Discuss in detail what event Management is. Define the 5 C’s of event management. Describe the role and responsibilities of an event planner and how he can manage a crisis. Identify the skills required to be an event planner. Describe different types of events and the various types of entertainments needed to keep people engaged. Explain how to organize planning meetings for an event and engage clients and stakeholders effectively. Describe the initial steps, process, and procedures for planning an event along with necessary elements.4
- MODULE 2: Events Support Staff and Administrative TasksHaving completed this module you will be able to: Describe the major types of support staff and administrative tasks needed for a successful event and their functions. Identify the different types of technical staff needed for the smooth functioning of an event. Recognize all the different types of vendors needed for carrying out an event. Discuss how to finalize your ideas and confirm the choices and factors related to important aspects like venue, food, decor, and others. Explain the importance of being organized and how you can get organized and save yourself the stress. Describe the importance of event marketing, its steps, and its aspects. Describe how to carry out post-event activities like feedback to help improve yourself.2
