INTRODUCTION TO CONTENT CREATION

COURSE DESCRIPTION:

Digital media has redefined ‘content marketing’

In the last decade, how we interact with brands, celebrities, friends, and frenemies has changed significantly. We’re all connected through a digital world and a lot of us are creating content! Digital advancements have allowed the content creation process to evolve exponentially in the last few years. The multiple steps of producing quality content, from ideation to performance measurement, have become less cumbersome.

In this course, learners will interact with different types of content creation and understand which areas content affects and how they help with a company’s or individual development including and not limited to the below aspects

• Builds brand awareness: Creating consistent content that aligns with your brand messaging creates a library of valuable resources that your audience starts associating with you. Over time, with increased brand visibility, consumer community and trust will grow.
• Engages top funnel (ToFu) and middle funnel (MoFu) audiences: Since there’s so much digital content, it’s imperative that consumers are engaged with the brand before they are ready to make a purchase.
• Supports search engine optimization (SEO): With SEO, consumers have increased chances to find your content. Engaging content could be your target audience’s first touch point, bringing them closer to a positive purchase decision.
• Establishes trust and expertise: Build a reputation for expertise in your field with consistent, effective content. To help customers solve their problems.
• Generates leads The one thing we are all behind! ToFu or MoFu content attracts potential consumers and finds leads. For example, a newsletter subscription or daily quiz gives you entry to their inboxes.